100% of the purchase price goes to the U.S. Fund for UNICEF to support lifesaving relief efforts for children in the Horn of Africa. There are a lot more t-shirts not just the one above. Each t-shirt finances a different thing with the thing it finances being the drawing on the t-shirt. For example the $300,000 t-shirt above is the cost of a charter flight to transport vital aid from the UNICEF supply warehouse in Copenhagen to Nairobi, Kenya. [Link]